If you use a content management system (CMS), you know how easy they make it to run your site. Publishing new content is as straightforward as it gets, and there is a wide array of designs and plug-ins available to download for free. That said, it’s easy to make SEO mistakes on these systems. In this article, we’ll look at a few common ones and how to avoid them.
First, don’t make the assumption that a new blog will be optimized without any effort needed on your part. While most well-established blogging software and CMS solutions are decent from an SEO perspective, there are typically many positive changes that could be made.
A second mistake is to use default URLs. The standard settings on most systems will include several ugly numbers in the post URL, including dates and post numbers. Well established SEO practices, on the other hand, would have you include important keywords in the address. Most commonly, you should include the title itself in the address, perhaps removing filler words.
Third, include well-crafted meta descriptions. This is the description that users will see for your site when it appears in a search result. Recently, search engine companies have claimed that this doesn’t influence rankings directly, but it is nevertheless important since searchers will read it. If a page does not have a meta description, the engine will create its own. Typically, automatically generated descriptions don’t read well. The easiest way to include these descriptions is to install a plug-in.
Fourth, pay attention to the amount of internal and external links on each post and page. Internal links will help search engines find their way around your page. External links are also important, since a lack of linking to authoritative resources looks unnatural.
Fifth, watch out for duplicate content. Duplicate content can occur when a post falls under several categories, for example. It can also happen if your content is organized by date. Some blogging platforms are worse about this than others. The important thing is that if there is duplicate content, it is only indexed once by search engines.
Next, don’t forget to improve your site’s performance with caching. These will pre-cache important content, resulting in much faster loading times for your users.
Eighth, and last, is making a mess of on-page SEO. According to some, this is the most important factor, yet it is often among the most overlooked. A plug-in can also be useful here, but the critical thing is to choose a good headline with well-researched keywords, and to sprinkle the relevant keywords throughout the text without overdoing it.
While SEO can seem daunting at first, it mostly comes down to following a few well established rules.