it is in 2013 that digital wide format print was identified two be very vibrant in the print market. There are three major driver to this trend that is being observed from all over the world, customer are pushing for better quality and specialist as well as the need for increased productivity.
There is still a high rate of technological development in wide-format print. There are new ways of printing and designing emerging each day such as signage, package prototyping as well as label printing that seem to be emerging each day.
There is however a problem, despite the speed of production and resolution improving each day, the rate at which the devices are being integrated into wider owner business and production workflow has been largely neglected.
For instance the wide format printers are very isolated in their productions from all the other kind of prints that are available in the market place. Products to facilitate this integration are available, but lack of customer focus, awareness or trust in automation have been barriers to their uptake.
Wide-format work typically requires more complex finishing than other types of print, sometimes to the point where the direct print costs are only a small part of the total job value. Just like most complex jobs, most one off jobs require more elaborate planning, shipping and creative input in order to have a good finished product. The norm of this kind of printing is that a lot of customization is desired and this leads to the customers being very reluctant in accepting automatwion.
However, the manual method of doing it is not as good as they think it is as wit results into wastage of resources and time over time. It is worth to understand that over time it becomes tedious not to be able to load color uniformly as well as to utilize the machines efficiently without leaving some of them idle.
Every point at which manual processes occur is a point at which costs can rapidly be added and yet these costs are often unaccounted. Most of the time, job costing methods per metre often result into products being sold at a loss because not all the costs are accounted for during calculating the total costs. The manual method mainly does not provide all the relevant information and therefore as there are no bottle necks already in place, it means that some costs that have already been incurred will be left unaccounted for.
As the wide-format print provider market becomes more crowded and competitive, margins will come under increasing pressure as they have in offset print.